PERSONAL REFLECTIONS: 25 YEARS WITH Plastic and Reconstructive Surgery

I signed up with the PRS content board in 1995, complied with by Jim Stuzin the next year. Although we had actually not known each other well, we promptly discovered that we shared an intense passion in peer-reviewed medical publishing, the Journal, and boosting plastic surgery education. We have gotten on that very same objective with each other for the past 25 years, as well as over that time, we have actually done our best to enhance the top quality and also the shipment of educational content. In our effort to supply a better and also ever-more-relevant PRS for our specialty as well as our readers, we travelled onward, running into unexpected obstacles and also struggles, functioning carefully with our author and American Society of Plastic Surgeons personnel and colleagues, and also eventually achieved lots of long-term successes that the majority of today’s viewers have actually come to expect.

Shade Photographs
Under the support of Dr. Robert Goldwyn, our very first objective was to colorize PUBLIC RELATIONS. Cosmetic surgery is a visual specialized, as well as black-and-white pictures merely were not ample. In 1995, writers had to pay a fee to release photos in shade. Over the next decade (and after much discussion with our author), we gradually added more shade to Plastic and Reconstructive Surgery, and also when I ended up being Plastic and also Plastic surgery Editor-in-Chief in 2005, we did well in supplying our writers the chance to release color photographs free of charge. Plastic and also Cosmetic surgery became a full-color journal, which truly changed the method we were able to existing and discover.

Aesthetic Web content
Historically, PRS was teeming with rebuilding developments but a little bit light on cosmetic web content. At our persistence, at the American Association of Plastic Surgeons meeting in Montreal in 1998, the content board fulfilled to review for the first time developing a subsection within PRS, fully dedicated to cosmetic surgery. Some content board members were strongly versus this, counter-proposing a new “Journal of Cosmetic Surgery” The good news is, the American Culture of Plastic Surgeons head of state at the time, Dr. Paul Schnur, was rather sensible and also saw the brand-new perspectives in plastic surgery and also knew that it must continue to be within the extent of plastic surgery– especially within our Journal. For That Reason, Dr. Schnur pertained to our PRS conference as well as associated that the managing board of the American Society of Plastic Surgeons strongly desired an unique section committed to plastic surgery. He suggested that a raising number of cosmetic surgeons were doing aesthetic procedures which a subsection of the Journal committed to this important facet of our specialized would offer all American Society of Plastic Surgeons members.

Sectionalizing Plastic and Cosmetic Surgery.
Adhering to the successful facility of a Cosmetic subsection within the Journal, among my very first top priorities on becoming Editor-in-Chief in 2005 was to continue sectionalizing the Journal. Dividing PUBLIC RELATIONS right into areas might currently seem evident, but modification from the status does not constantly follow logic as well as is never ever simple. For Dr. Stuzin and myself, permitting our visitors to swiftly discover the articles most appropriate to their rate of interests as well as practices was of extremely important significance. With the assistance of our content board and also American Society of Plastic Surgeons management, we had the ability to promptly conquer resistance to maintain the Journal as it was, and also entirely rearrange the means PRS read. I keep in mind when my then-managing editor Dan Sullivan as well as I took a seat with paint swatches from The Home Depot to pick the now-iconic shades that would make each color-coded area simple to find in the Journal. Instantly the White Journal was made up of all the shades of the rainbow.

Bringing the Peer-Review Refine Online
This significant advancement may likewise appear unpreventable and also easy in hindsight, but as I was taking over for Dr. Goldwyn, the peer-review process was still being performed through multiple, mailed-in hard copies, CD-ROMs, and negatives. To send a paper for peer evaluation, we needed to literally send by mail hard copies, a testimonial kind, and also a return envelope per customer. One round of peer review normally took greater than 3 1/2 months! Dr. Goldwyn had actually shipped from Boston to Dallas virtually 300 energetic and approved articles in numerous huge filing closets. With the author’s assistance– and with the hiring of additional personnel including Angela Burch and Aaron Weinstein in 2004 and also 2005, respectively, we set forth to complete any type of preexisting submissions in this old-school paper course. Simultaneously, we were finding out, releasing, and also training on a brand-new electronic option to peer testimonial: Content Manager. I recall being told that cutting off paper entries as well as transitioning to completely electronic peer testimonial would promptly as well as irrevocably choke off entries to PRS. During that very first year using Editorial Supervisor (2004 ), we got simply over 540 entries electronically. Seeing these results, as well as keeping in mind that this was more than what he had received the previous year, Dr. Goldwyn told me that electronic entry was the right path for the future of PUBLIC RELATIONS. In 2005, we obtained 2175 entries. Via August of 2020 alone, PRS has actually already gotten greater than 3000 submissions!

Strategic Planning as well as the Change from Publish to Digital Publishing
The very first PUBLIC RELATIONS strategic planning conference in which we combined our Content Board, American Society of Plastic Surgeons management, and our author, was kept in 1999. It was at this conference where we debated the requirement to develop an internet site for PUBLIC RELATIONS to release new short articles on the internet, archive past issues, and allow on the internet looking of material. Once more, modification is never very easy: there was great argument in terms of the timing and need to do this, in addition to concerns over expense and overhead. However, PUBLIC RELATIONS began releasing online in 1999 with short articles initially archived back to 1996 (after years of effort with our authors, PUBLIC RELATIONS in now fully archived back to 1946 and searchable online). During the following years, online publishing and also the coming with digital media have ended up being trademarks of contemporary medical journals that have actually enabled PUBLIC RELATIONS to keep its worldwide subscription readership. Fast-forward to today, and also PRS is archived in over 2000 libraries all over the world and also is searchable via the OVID system. PUBLIC RELATIONS remains within the top rate of the 3500 medical journals searchable on OVID, and has expanded to come to be a multiple– prize-winning home not simply to our current and also archived concerns, but to a durable video gallery, engaging podcasts, altmetrics, supplemental digital web content, computer animations, material collections, as well as much more. As of one of the most recent matter, attracts greater than 92,500 site visitors monthly. This involvement on OVID as well as stands as a testament to the success and relevance in transitioning from print to digital over the past twenty years.

Our yearly calculated preparation meetings have actually continued since 1999 and have been at the heart of evolutionary (and also sometimes advanced) adjustment at PUBLIC RELATIONS. The format as well as delivery of material, open accessibility posting, as well as broadening the reach of PUBLIC RELATIONS to both plastic surgeons and the public through social media sites have all been campaigns conceived at our calculated preparation conferences.